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A New Blog for a New Site

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I'm not going to embarrass myself by telling you how long it has taken me to get my act together enough to start what I fully intend to be a regular blog. If you are an entrepreneur you will get it when I say in my defense that every time I turned my attention to this, a client issue would come up and that would take precedence. If you don't run your own business, you probably will not understand this, and just call me out for procrastination. To be honest, that would be fair too.  The real reason is probably somewhere in the middle.

 

But here it is, finally, in conjunction with the launching of our new website. Waddayathink?

 

Many thanks to the talented folks at OrangeSprocket for their invaluable help with this. I got to know Bill and Jeff and others on their team when I approached them to develop a couple of websites for David Alward's election campaign.  We were pretty demanding and they rose to every challenge, and nailed every assignment. So pretty easy call when we wanted help to redo our own BissettMatheson site. But hey, enough about them – let's talk about my blog. Ego much, you say?

 

But here's the thing. I'm passionate about communications and particularly crisis communications. It's much of what we do. And I like to write, so it would drive me crazy when I saw communications, public relations or crisis communications issues arise that I wanted to share an opinion on, but didn't have a platform. I would think – “If only I had that damn blog up”. So now it is up, so no more excuses. Simple as that.

 

In a way, this is kind of bringing me full circle. Long time Frederictonians of a certain vintage may remember, back in a time before internet let alone blogs, I used to do a daily commentary as part of my gig as News Director of what was then CFNB Radio. Anybody out there remember CFNB? I used to enjoy the privilege of every day being able to pontificate or rant at will and have people actually listen. Back then I was one of precious few to be afforded that opportunity.

 

The internet and specifically blogs has changed all that, so now we can all pontificate or rant, but unlike the days of CFNB, when aside from CBC we were for a time the only game in town and as such had considerable followers, there is no guarantee that anybody will listen to any specific blogger. That has to be earned. I plan to do just that.   

 

Here's the deal I'd like to make with you. If you'll come back here regularly and read my blog updates, I will do my best to keep them interesting and helpful. Not to say there won't be an off-topic rant from time to time, but mostly they will be communications and public relations focused.  And when you are moved to do so, I'd appreciate it if you let me know what you think. Thanks. 

Duncan Matheson

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