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A successful media interview requires a strategic approach

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Preparing for a media interview isn't rocket science, but to be successful there is some strategy involved.


One of the fundamental sections of our media training workshops is what we call the “Three Keys to a Successful Interview”.


In this video, lifted from one of our sessions, I focus on Key #1 – figuring out what you want to say.




A couple of points beyond what's captured on the video.


  1. Get your key message out there early, as part of your answer to the first question asked. This is because you don't know how long an interview is going to last. In many cases, the reporter is simply looking for a sound bite – if he or she feels he has it after the first question, he may say thanks, and he's out of there, leaving you to wonder what to do with your carefully constructed key message. In other words – you've just waved goodbye not only to the reporter, but also to your opportunity to get your most important point out there.
  2. Redundancy counts. Once you have gotten your key message out there – in response to the reporter's first question – DO NOT check it off your mental “to do” list. Look for opportunities to reinforce it by repeating it. Obviously it has to relate to the question asked, but there are ways to do that. Also you don't want to sound like a broken record, so we're not talking about repeating it word for word here. There are techniques on how best to do this.


In subsequent videos, I'll look at Keys 2 and 3, and at a whole host of other tips and techniques on how to prepare for and give an interview that serves your purposes as much as it does the reporter's.


For details on our media training workshops, go to our website,   

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