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To the bad media interview examples everywhere - I salute you

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Regular readers of this blog will know that I do media training. Because of this, I'm always on the outlook for interesting video examples that serve as either good or bad examples of how to handle a media interview.


I must say though that the bad examples are much more fun.  Good ones you just learn from, but the others – well, you learn from those too, plus you get that extra entertainment value.


There's no shortage – there are clips of people saying and doing the most self-destructive things – from the newly elected mayor of Toronto acting like an ass on As It Happens to the now former Director of Alberta Health Services insisting on eating a cookie rather than answering serious questions about bed shortages. And the list goes on, and on. And I'm thankful for that.


One of the most recent ones is interesting. In this interview, this guy, Australian MP Bill Shorten has cemented his reputation as possibly being the most loyal politician in the world.  Have a look at the video above.   


On behalf of media trainers everywhere, I salute you Mr. Shorten. You and the many others who have selflessly sacrificed credibility for the sake of providing a bad example, make our work just that much more fun.   

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