What's all this Media Training stuff about anyway?
I am asked every once in a while what our media training workshops are all about. So I’m thinking, given that we happen to have our next course coming up next week ,and there are still a few seats available, wouldn’t this be good time to blog on this issue? Well yeah! As they say, timing is everything.
I can tell you our media training workshops are the greatest thing since sliced bread, but you might dismiss that as a biased, self-serving view. So, how about the view of a typical past participant.
There are lots of other testimonials on the media training page of our website.
More specifically, our media training is a combination of theory, examples, stories, and lots of hands on practice, both on and off camera, followed by discussion on the responses - what worked well, what didn't, and other approaches to consider. In short, the workshops are very interactive. What we hear over and over from participants is that what they learn is invaluable, and can be put into practice immediately. Stuff like this:
Another focus of our workshops in the attitude you should adopt in dealing with the media. We find that often there is a mistrust that can be paralyzing. We talk about what reporters are really looking for, and hopefully by the end, participants see the media not as an intrusion to be avoided, but an opportunity to be embraced. But embraced with the appropriate amount of caution. We're all for honesty, but there are limits to what you should share. The workshops look at those boundaries.
They are a lot of fun as well, from the discussion in general, and from video of some media encounters you will learn from, such as an excellent example by actress Anne Hathaway of handling a very awkward question to an appearance on a CBC panel by a representative of Ethical Oil that would make you cringe.
There is a lot more, but you get the idea.Which brings me back to our upcoming media training workshop next Thursday. If you or someone you know may be interested, details are here.
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