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Subscribe to this list via RSS Blog posts tagged in Media Training
I am asked every once in a while what our media training workshops are all about. So I’m thinking, given that we happen to have our next course coming up next week ,and there are still a few seats available,...
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In advance of one of our recent media training workshops one of the participants asked if I could spend some time on elevator speeches. We pride ourselves on customizing our workshops to best meet the needs of participants, so as...
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  “Experience Is Something You Don’t Get Until Just After You Need It.” -Steven Wright In almost every media training course we do, there is inevitably at least one person who signed up because of a media encounter that did not...
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  In our media training workshops, I often talk about the power of telling a story to communicate an idea or convey a message. One of the examples we sometimes use is former US President Ronald Reagan. He was an absolute...
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I was asked the other day what our media training workshops are like? So I'm thinking, how convenient (wink). Given that we have our next course coming up a week from Thursday, and since we still have some seats to sell,...
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  Who can blame the surviving people of Lac-Megantic from demanding answers and wanting someone to blame for what happened over the weekend.   Most of their outrage is aimed squarely at Ed Burkhardt, chairman of the company that owns and...
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  Yesterday, I blogged about Lieutenant General David Morrison of the Australian Army, and copied a video of him because it was one of the best examples of non-verbal crisis communications I had come across in a long time. http://tinyurl.com/o49ksyq  ...
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  The number one rule when it comes to crisis communications, is assuring the public you need to reach most, that you care, and that you are doing something to make things right. It's as simple as that, but often people...
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  In our media training courses we often get into discussions on when it is best not to answer reporter's questions.   Our philosophy is not to be evasive, that if it is a legitimate question, it deserves an honest answer....
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PHOTO CREDIT:  CP   By now, you probably know about Peter Penashue, the former federal Cabinet Minister from Labrador who the other day resigned amid allegations of breaches of the Elections Canada rules related to his campaign. In a nutshell, here's...
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  A while back, when I was promoting one of our media training courses, a person weighed in on Twitter with a comment that was quite misleading. I can't remember what it was exactly, I think something about how media training...
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  I can't count the number of times when, back when I was a journalist, I'd call some company or organization to get their side of the story over something or other, usually because they were being criticized in the public. ...
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Preparing for a media interview isn't rocket science, but to be successful there is some strategy involved.   One of the fundamental sections of our media training workshops is what we call the “Three Keys to a Successful Interview”.   In...
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  I have been conducting media training since I left the CBC in 1991. The content has evolved over that time, but that's mainly because of updated video samples, and to keep up with current trends.   One such trend struck...
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  Last weekend, I posted a blog related to the coverage of the movie theatre shootings in Aurora, Colorado. Then to draw attention to it I tweeted the teaser question “Is mainstream journalism going downhill because of pressure from citizen journalism?”...
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  When we started delivering our media training courses back in the early 90's, we developed what we called our Ten Commandments (for dealing with the media). Over the years since then our observations and experiences prompted us to add three...
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  Regular readers of this blog will know that I do media training. Because of this, I'm always on the outlook for interesting video examples that serve as either good or bad examples of how to handle a media interview.  ...
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  When an issue related to your interests becomes public, a question many struggle with is whether to dive in with your two cents worth, or to stay out of it.   There's no one size fits all for this one....
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  One of the interview samples I have been using in my media training workshops lately is from the CBC newsmagazine show Power and Politics where host Evan Soloman is doing a segment on whether a proposed oil pipeline should be...
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  You undoubtedly heard of the recent incident on a JetBlue airliner where the pilot had to be restrained by passengers after he snapped.   As they say it's an ill wind that blows nobody any good, and this one gave...
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