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I don’t know how many people who read this blog listen to Fredericton CBC’s Information Morning program and the CBC newscasts, so if you are not among that subset, you may not be aware of the controversy that erupted this...
Tagged in: Branding/Marketing
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Mahatma Gandhi said “The greatness of a nation and its moral progress can be judged by the way its animals are treated.” If that is so, what does it say about us that we are apparently OK with what has become...
Tagged in: Branding/Marketing
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  For many people who agree to run provincially, one of the many challenges is raising money. In an economy such as the one we are experiencing these days, it is especially challenging. Donors tend to test which way the wind...
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  People who know a whole lot more about social media than I do tell us that if you are a company trying to compete, or an organization trying to build support, or enhance your reputation, you have to engage in...
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  Can you imagine envying someone because they have breast cancer? Even appearing in an ad campaign saying, “I wish I had breast cancer”. Sounds outrageous, doesn’t it? But this is the substance of an advertising campaign in the United Kingdom...
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  I'm no marketing guru or branding expert but the Bissett side of our company has expertise in that area so before she retired I learned a few things from her, and I read what I can to try to keep...
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  We've all seen or at least heard about those surveys where they list the least trusted professions.   They vary a bit but not much – they are usually pretty consistent. Like this one from www.jobboom.com. Journalists come in at...
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