This is about effectively getting your story or messages out, or managing a new initiative or change in your organization.

Effective communications begins with a communications strategy. Without one, you are leaving your communications to chance. At BissettMatheson, we like strategies, and you should too. They increase the odds considerably that your communications effort will accomplish what you want it to.

No media training workshops are currently scheduled. If you want to be added to the waiting list for the next one, at no obligation, contact Duncan Matheson at   This email address is being protected from spambots. You need JavaScript enabled to view it.  or call us at (506) 457-1627.  Once we have a critical mass, we'll schedule. 

Registration fee is $475, with a 3 for the price of 2 discount for any organization that takes 3 seats. As is our policy, registrations are capped at 10 to ensure lots of on and off camera practice time and personal critique.



Hands-on workshops that will give you the skills and confidence to deal with the media, or any public audience effectively.

Imagine the worst case scenario.

Now ask yourself, is your organization prepared to handle it? A reputation that took years to build can crumble in an instant if crisis is not handled properly.

Anxiety, paranoia, fear, mistrust, depression, sustained stress.

These emotional reactions among employees can prevent necessary change in the workplace from succeeding. The ability of employees at all levels to adapt to change is vital to the kind of organizational flexibility essential in today's business world.

First of all, understand that media relations and public relations are related, but are not the same thing.

Media Relations is about having and building upon strong relationships with editors and reporters, based on mutual respect. The BissettMatheson team has strong credibility in this area, with more than 60 years, collectively, of actual journalism experience among our group. So, when a client has a newsworthy story or view to get out there, we have the connections and ability to help make that happen.

If you have spent any time on our website, you have probably gathered that we are strong believers in a strategic approach to communications. Nowhere is a careful strategy more important than in an advocacy campaign.

Over our years in business, we have designed and implemented several advocacy campaigns; we can tell you from our experience, as well as the experience of many others, that such campaigns often demand a number of coordinated efforts, working simultaneously.

"Good enough" won't cut it when it comes to speeches. BissettMatheson can help you capture your "voice" in a memorable and effective way so that your audience leaves with clear messages and good things to say about your presentation.

We are looking for several people to take part in a Focus Group session to be held in Fredericton next Tuesday evening, July 22nd. The topic is gambling addiction. If you, someone in your family or a friend has experienced problems due to gambling, you may be who we are looking for to be part of our focus group. There will be no attempt to sell you anything. Our purpose is strictly research. This will take an hour to an hour-and-a-half. Call Duncan Matheson at 457-1627 or 447-2388 in confidence to determine whether you fit the criteria. Those chosen to participate will be paid.

If you want to know how many, do a survey; if you want to know why, focus test.

If you were preparing to introduce a new product, service or campaign, wouldn't it be handy to see what people think before you do a major unveiling?

If you need to get a handle on how people perceive your organization or institution, wouldn't some honest feedback be helpful?
That's what you get from a focus group - honest, sometimes painfully frank opinion.

Aside from the Media Training and Crisis Communications courses which BissettMatheson has been delivering since the early 90s, the firm has had great success with several other workshops it has developed over the years.
Call BissettMatheson today for further information on any of these interactive workshops.