Media Training

No media training workshops are currently scheduled. If you want to be added to the waiting list for the next one, at no obligation, contact Duncan Matheson at   This email address is being protected from spambots. You need JavaScript enabled to view it.  or call us at (506) 457-1627.  Once we have a critical mass, we'll schedule. 

Registration fee is $475, with a 3 for the price of 2 discount for any organization that takes 3 seats. As is our policy, registrations are capped at 10 to ensure lots of on and off camera practice time and personal critique.



Hands-on workshops that will give you the skills and confidence to deal with the media, or any public audience effectively.

What you will learn

  • How the media works and what reporters are really looking for
  • The 3 Keys to successful media interviews
  • How to effectively handle the toughest questions you will be asked
  • The 10 commandments for dealing with the media
  • How the skills learned are transferable to non-media situations.

Why BissettMatheson for your media training?

In a word, our experience. We have been providing media training for more than 20 years, throughout Atlantic Canada and as far afield as Chicago and North Carolina.

Over that time, hundreds of CEOs, politicians, emergency responders, company spokespersons, educators, social leaders, not-for-profit managers and others have benefitted from our media training workshops.

In formal evaluations, our workshops have consistently scored better than nine out of 10 for participant satisfaction. We believe there are three specific reasons for this:

  • Credibility of the facilitators: Duncan Matheson spent 20 years in the media prior to developing this media training program and we are continously tweaking it to ensure it stays current with changing media trends.
  • Relevance of the content: Bissett Matheson doesn't do a generic workshop; nothing off-the-shelf. Every workshop is researched so content, including role play scenarios, is realistic and relevant to the participant's day-to-day responsibilities.
  • The hands-on approach: Lots of on- and off-camera exercises, playback and constructive criticism.

What past participants say about our media training

"I especially liked the relaxed interaction of the group. It was a very informative course. The communication level was bang on."
Sgt. Dan Goodwin, RCMP

"The content is solid; Duncan's experience and relating of stories is invaluable."
Bob Manning, past chair, Saint John Board of Trade

"Really liked the role playing in front of a camera with tough interview questions, followed up by a review of individual performance."
Tim Vickers, Exec. Dir. ACAC

"The pace, information, video, examples, all covered exactly what we were looking for."
Mary Arsenault, Queen's Health Region, Charlottetown, PEI

"It was informative, low stress for such a high stress task, and fun."
Angela MacDonald, PEI Teachers' Federation

"Duncan's ability as both a presenter and a reporter is great. In role play situations he was as hard-nosed and persistent as ever. In presentations he was informative and sensitive to participant's needs."
Coleen Ramsay, School District 6 (Rothesay)

"It was one of the best 2 day workshops I have ever been involved in."
Doug Bobbitt, Principal, Sussex Middle School

"I now have confidence that I will get my message across as I intended and will not feel stumped by tough questions. I also now understand how the media works and how to build a relationship with them."
Judy Hache, SIDA/AIDS Moncton

"Very informative on how to improve your skills when dealing with the media. I highly recommend this workshop"
Miguel LeBlanc, RSW, Executive Director, New Brunswick Association of Social Workers

"Excellent preparation for interacting with the media. The skills learned are definitely transferable to other settings."
Tina Kennah, Administrative Director, River Valley Health